Something completely different?
A couple of days ago Taavi sent a photo from France, showing a completely different version of Chipster:
This was something new, though in Finland we have had a brand called "Chipster's" selling fish fingers and other fish products for some years now.
There has been discussion about a new name for Chipster, though not because of crackers or fish fingers, but people associating Chipster with ChIP-Seq or DNA chips. We of course do both of them, but also much more.